AI Insights · Timothy · July 2024
Q2 2024 UK iOS Horror Games Performance Overview
A glance at the top 5 iOS horror games in the UK during Q2 2024 reveals fluctuating trends in user engagement and revenue, with detailed insights available on Sensor Tower.
In the chilling aisles of iOS horror games, the UK market witnessed varying performances among the top contenders in the second quarter of 2024. Sensor Tower data provides a closer look at these spine-tingling statistics.
Mystery Matters by Playrix demonstrated a descending trend in downloads from 1.4K in the first week of April to around 1.2K by the end of June. Revenue also saw a dip from approximately $14K to $11K in the same period, while weekly active users peaked at around 11K in early April before climbing back up to 14K towards the quarter's end.
Identity V, developed by NetEase Games, started the quarter with revenue at $17K, peaked mid-April at $18K, then experienced a significant drop, stabilizing at around $15K by late June. Downloads hovered around 700 to 800, with a notable dip in mid-May. Weekly active users remained fairly consistent, with a slight increase from 6.3K to 6.5K.
Dream Plus's Game of Vampires: Twilight Sun entered the quarter with revenue just above $1K and downloads at 941, which saw a significant decrease in the following weeks. However, both metrics saw an uptick towards the end of June, with revenue reaching over $2K and downloads at 1.2K. Weekly active users also showed growth, doubling from approximately 600 to over 1.2K.
Dead by Daylight Mobile from Behaviour Interactive Inc. saw revenue fluctuate around $1K, peaking at $1.5K in late April. Downloads remained steady with just over 1K each week. The game maintained a healthy level of weekly active users, starting at 6.5K and slightly growing to 6.4K by the end of Q2.
Lastly, STARFORTUNE INTERACTIVE's Myths of Moonrise showed limited download activity, with a negligible count over the quarter. Revenue presented a more positive view, starting at $721 and increasing to over $1K by June's end. However, weekly active users data was not available for this title.
For more in-depth insights on the performance and trends of these eerie iOS titles in the UK's horror game category, Sensor Tower's platform harbors a trove of data awaiting exploration.
